Industry Ideas &
Amusement Intelligence

How Research & Development is Driving the Next Generation of Amusement Technology

A visitor might observe a VR game, enter a 7D theater, or scan an RFID wristband and believe the experience is solely focused on the present. Beneath that …

From Transactions to Engagement: How Modern Brands Are Building Emotional Connections

In 2026, the most powerful businesses are fighting for emotional relevance rather than just attention. Today's consumers are subjected to dozens of ads, su…

The Experience Economy: Why Customers Now Remember Experiences More Than Products

For many years, companies used superior products to compete. The main factors influencing customer loyalty were thought to be improved specifications, redu…